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Personal judgment reliable ?

Updated: Jan 25, 2021

“The growing amount of fake news, misinformation and disinformation places great demands on employees, managers, top executives and board members' ability to distinguish between credible and untrustworthy information when important decisions have to be made.”

Evidence-based Management og Artificial Intelligence (AI)

Focusing on Evidence-based Management and artificial intelligence equips you to make the best possible decisions.

How you as an organization can incorporate evidence from several different sources

Evidence-based Management is about how you as an organization can incorporate evidence from several different sources of information (practitioners, organizational data, scientific literature and stakeholders) and subsequently synthesize these inputs for better decisions on the best possible basis.

Personal judgment reliable ?

Often, personal judgment alone is unfortunately not a particularly reliable source for making good decisions, as the individual will be too susceptible to cognitive biases. It has a negative impact on the quality of the decisions made.

Data requires the right analytical skills

In addition, most companies have an abundance of data about their business, which requires the right analytical skills to interpret the results in order to create a solid basis for making evidence-based decisions.

The course gives you insight into basic theories and issues around Evidence-based Management and decision-making as well as concrete tools for how you as a leader can get the organization to make good decisions on the best possible basis.


After participating in the course you have:

• Overview of the most important theories and concepts within Evidence-based Management and Artificial Intelligence

• Concrete tools to improve decision-making processes in the organization

• Conceptual knowledge of the difference between big data, business data, big data analytics and business data analytics

• An understanding framework for value creation from new technologies in one's own organization

• Acquire skills in methods and tools for business analysis in terms of predictive analytics

• Competence to analyze a data set to generate meaningful facts, action-oriented insights and valuable results for the organization

• The ability to discuss and work with input to the decision-making processes in your own organization

Copenhagen Business School:

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